MADISONBLUE is relaunching its pearl jewelry collection, "Gri Gri," for the first time in five years.

Sales will commence sequentially starting April 8, 2026 (Wed), beginning with a pop-up store at Hankyu Umeda Main Store, followed by the Isetan Shinjuku store, the flagship store MADISONBLUE TOKYO, and the official online store. Pearls, which have been an essential part of the brand's styling since its inception, are returning as a collection.

"In my youth, I used to layer long strings of faux pearls over T-shirts and denim jackets. I wanted to express that same sense of freedom from back then using real pearls, through the lens of today's MADISONBLUE. Pearls aren't just for formal occasions. I want them to be like an amulet you wear every day."
-- MADISONBLUE Designer/Director, Mariko Nakayama

What is "Gri Gri"?

Named after "grigri," the French word for an amulet or charm, this collection is designed to accompany your everyday wardrobe, allowing you to enjoy pearls as casual wear. The collection uses high-quality, undyed, color-matched Akoya pearls. Their soft white hue, which complements Japanese skin tones, is a natural luster that can only be achieved because they are undyed.

With slight spacing between each pearl, these necklaces sway gracefully with the movement of the collarbone, blending naturally into casual outfits. Each of the three necklace styles comes with a reversible silver charm engraved with "M" on one side and "B" on the other, allowing you to adjust its position freely to suit your mood and style.

["Gri Gri" Product Lineup]

※All items use Akoya pearls

Pearl Necklace 80cm
Akoya pearls: 7–7.5mm, Charm: Silver 925
Pearl Necklace 45cm
Akoya pearls: 8–8.5mm, Charm: Silver 925
Pearl Necklace 39cm
Akoya pearls: 7–7.5mm, Charm: Silver 925
MB Gold Charm
K18
Pearl Brooch
Akoya pearls: 3.75mm, Silver 925
Pearl Earrings
Akoya pearls: 7–7.5mm, Post: K18WG, Charm: Silver 925
Pearl Anklet
Akoya pearls: 6–6.5mm, Charm: Silver 925

[Launch Information]

■ Event Name: MADISONBLUE bijoux de style
In conjunction with the "Gri Gri" relaunch, collaborative jewelry with the New York-born, Japan-made fine jewelry brand "MILAMORE" will also be available (by pre-order only).

※Directly managed stores will continue to carry "Gri Gri" after the dates listed below.
※The online store will carry "Gri Gri" items only.

■ Participating Stores
POP-UP Store
April 8 (Wed) – 14 (Tue): Hankyu Umeda Main Store, Main Building 4F, Koto-Koto Stage 41
Directly Managed Stores
April 15 (Wed) – 21 (Tue): MADISONBLUE Isetan Shinjuku
April 22 (Wed) – : MADISONBLUE TOKYO