On Thursday, October 1, 2026, at 12:00 PM (JST), MADISONBLUE will relaunch its official website, bringing together the brand site and online store. Designed for a global audience, the new site will also be available in English and French.

As MADISONBLUE marks its 12th anniversary since its founding in 2014, the brand’s iconic “B” mark has also been renewed. Retaining the rhythm of the original hand-drawn gesture by designer Mariko Nakayama, its form has been reconstructed through contrasting elements: structure and intention in the straight lines, and elegance and freedom in the curves. By revisiting the brand’s history and essence through a contemporary sensibility, these elements are reinterpreted as new value. Grounded in the philosophy of “High Casual,” this approach is expressed through the concept “RECODE THE CODE — Reinterpreting the codes of clothing.”